Advantages of Building a Web Site

Increase Sales
At a minimum, a web site makes it easy for you to showcase your goods and services which will generate more business leads from potential customers and cause your present customers to buy more.

Increase Communication
A key advantage of the Web is that it allows for instant distribution of information. People from all over the world use the Internet on a daily basis to search for various products and services. Using web sites to distribute information in a timely manner is a key reason sales organizations are building web sites. Visitors can easily find the information they are looking for, whether it be product specifications or availability and pricing. In addition, communication through a web site makes much more financial sense than phoning, faxing, or mailing.

Reduce Expenses
Although a web site shouldn't simply be an online brochure, delivery of similar information, immediately over the Web decreases distribution expenses of related print material. To reduce faxing and mailing costs, automated mailing lists can send the same email message to hundreds of customers for nearly the same cost as sending one. Email is cheaper than your courier services, postal mail, faxes or phone calls and faster than most.

Increase Marketing
A web site creates opportunities for additional marketing and joint marketing with other organizations. There is no greater image builder for a company than a compelling and informative web site that can be seen 24 hours a day 7 days a week. Your company will be placed into dozens of online directories and search facilities, increasing your visibility and creating new markets by opening additional advertising channels.

Avoid the Common Mistakes

Unfocused and confusing web structure.
Inconsistent and unclear navigation.
Distracting graphic elements without any real purpose.
Slow loading web pages.
No cross browser compatibility.
Long scrolling pages.
Outdated information.
Slow loading graphics that aren't optimized for the web.
Under construction pages.

Web Development

ASA Tire Systems now provides web site design and hosting services. Whether you would like to utilize ASA’s Standard Tire Dealer Web Site, modify your current web site or design one from scratch, the ASA staff can help.

The standard ASA Tire Dealer Web Site incorporates a host of functions. Among them are:

Store locator for multiple store locations
On-line door-to-door mapping from the consumer’s address to your store
Products and services matrix for each location
On-line service request forms for customers
Coupons and Promotions
Company History
Overview of each part of your business (retail, wholesale, commercial, retreading)

This standard site can be made your own by having our staff change the look and feel to match the corporate image that you wish to convey, while incorporating the same functionality.

Once your site is published, you will want to keep the content fresh. By doing this, you will keep the traffic on your site interested in coming back. ASA provides periodic update service to your site based on your requirements. Changing coupons or letting visitors know “What’s New” becomes a breeze.

ASA staff will also work with you to enhance your current web site or develop one from scratch. Our consultants will work on design, look, feel and image, and then bring it to life.

Once your web site is done, let ASA host it. This will take the burden of finding an ISP to host it off of your shoulders and allowing one vendor to handle it all.

Sections	Bronze Site	Silver Site	Gold Site
Home	Included	Included	Included
Locations*	Included (up to 10)	Included (up to 10)	Included (up to 20)
Products	Included	Included	Included
Services	Included	Included	Included
About Us	Included	Included	Included
Contact Us	Included	Included	Included
Coupons		Included	Included
What's New		Included	Included
Career Opportunities		Included	Included
Tire Education			Included
Online Appointment Scheduling			Included
Credit Application**			Included
Tire Quote			Included
Service Quote			Included
Door-to-Door Directions			Included

* Please note that a additional locations can be added to any site.
** Additional Fee applies for SSL Certificate. PDF format Credit Applications have no additional fee.